Direct Mail Measurement
Direct Mail That Measures Up. Unified Insights.

Unlock the true performance of your physical campaigns with data-driven dashboards that unify metrics across direct mail and digital channels for smarter marketing.

From Black Box to Business Intelligence

For too long, direct mail has been a ‘black box’—you sent it out, but couldn’t truly measure the impact.

Our Direct Mail Measurement dashboards eliminate the guesswork by providing a single source of truth for your campaign performance. It’s about turning complex data into simple, actionable insights so you can see exactly how your physical and digital campaigns are performing and make smarter business decisions.

Our Digital Incentives solution is powered by Gratiflow, a directworx-owned technology. Learn more about Gratiflow.

Seamless Integration. Intelligent Reporting.

Our dashboards are a proprietary solution that connect directly to your data, providing a unified view of your campaign metrics.

Turning Data into Action

  • QR Code Activations
  • Page Traffic
  • Email Opens and Clicks
  • Digital Ads Impressions and Clicks
  • Organized by Marketing Cell
  • Absolute and Rates
  • Partial Submissions
  • Submissions
  • Physical and Digital KPIs
  • Organized by Marketing Cell
  • Absolute and Rates
  • Custom Dashboard
  • Custom Metrics
  • Assign Custom Attribution Value
  • Organized by Marketing Cell
  • Absolute and Rates

Video Demo or Compelling Dashboard UI Image

Your Partner for Measurable Marketing

With directworx, your direct mail is no longer a standalone channel. It’s a key part of your integrated marketing strategy, and we provide the tools to prove its value.

Key Differentiators:

  • Integrated Metrics: Unify your physical and digital data in a single view for a holistic understanding of campaign performance.
  • Customizable Dashboards: Tailor your reports and metrics to your specific business goals and KPIs.
  • Full-Service Solutions: We provide the full stack—from data integration and print fulfillment to the tools you need to measure and report on success.
  • Innovation: We’re constantly innovating to provide new ways to measure physical outreach, from QR codes to custom landing pages.

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Ready to See Your Data in Action?

Connect with a directworx expert to schedule a live demo of our dashboards and see how we can transform your communication strategy.

Serving Canadian Businesses for 30 Years