Frequently Asked Questions

While we are experts in print and mail, our key differentiator is our technology. We are a SOC 2 Type II certified, cloud-connected partner. This means we can securely integrate with your marketing platforms (like your CRM or e-commerce store) to send automated, data-driven programmatic mail, while also having the state-of-the-art facility to execute complex national direct mail and critical billing campaigns.

We partner with organizations across many sectors, including finance, insurance, utilities, retail, e-commerce, non-profit, and more. If you need to send secure, reliable, and effective communications to your customers—whether print or digital—we can build a solution for you.

Our secure production facility and head office are located in Stoney Creek, Ontario, Canada. We are a proud Canadian company serving clients across North America.

We are a long-standing Canada Post Expert Partner, ensuring we are always on the leading edge of Canadian mail requirements and postal optimization. We also partner with the USPS for U.S. mail campaigns and other leading technology and service providers to support our solutions.

Connected Solutions are our modern, automated, API-driven services. They “connect” to your existing marketing technology stack (like a CRM or e-commerce platform) to trigger communications based on data. This includes Programmatic Direct Mail and Digital Incentives.

Conventional Solutions are our expert-driven, project-based services. These campaigns, while still using high-tech data processing and printing, are managed by our team for specific outcomes, such as a large acquisition mailer, print-on-demand services, or complex lettershop projects.

Programmatic Direct Mail is the automated process of sending physical mail (like a postcard) triggered by a user’s digital action. By integrating with your marketing platform, you can send a personalized postcard to a customer who abandons a shopping cart, visits a specific webpage, or reaches a new loyalty tier—all without any manual files transfers.

Our programmatic solution works via a secure API (Application Programming Interface) that connects to your CRM, marketing automation platform (like HubSpot, Pardot, or Marketo), or e-commerce platform (like Shopify or Magento). This allows you to build workflows that add a high-impact mail piece to your existing digital campaigns.

Our Digital Incentives solution, powered by our Gratiflow platform, is a fast and simple way to send, manage, and track e-gift cards for your customers. It’s a “Connected Solution” perfect for acquisition offers, loyalty rewards, or customer “win-back” campaigns.

Absolutely. This is a core part of our expertise. Our team can manage every aspect of your campaign, including data processing, variable data printing, lettershop (folding, inserting, polybagging), and inducting the mail into the postal system for the best possible rates and delivery speed.

Clean data is the key to a successful campaign. Our services include list cleansing, deduplication (removing duplicates), Canadian and U.S. address validation and correction (NCOA), and data segmentation to help you target the right audience and avoid wasted postage.

“Lettershop” refers to all the physical steps needed to prepare your materials for mailing after they are printed. This includes folding, inserting items into an envelope, tabbing (sealing a mailer with a wafer), polybagging, and sorting the mail to meet strict postal specifications.

Transactional Solutions refer to the secure and timely production and delivery of essential business documents. This includes printing and mailing utility bills, financial statements, insurance documents, invoices, tax forms, and other critical customer communications.

Protecting your data is our highest priority. We are SOC 2 Type II certified, which is an external audit that validates our strict controls for security, availability, processing integrity, confidentiality, and privacy. All data is handled in our secure, monitored facility by background-checked staff.

Yes. We specialize in helping organizations manage the transition to digital. We can support a hybrid model, providing secure and reliable print and mail for customers who still prefer physical documents, while also helping you migrate customers to a secure e-billing or digital document platform.

It means peace of mind. As a SOC 2 Type II certified partner, we undergo a rigorous annual audit by a third-party firm to prove our systems and processes are designed to keep your sensitive data secure and confidential. When you send us your customer files for billing or marketing, you can be confident they are protected by industry-best standards.

We have a strict Privacy Policy, visible on our website, that governs how we manage all data. While physical direct mail is not subject to CASL (Canada’s Anti-Spam Legislation), all our digital communication practices and services (like our e-incentive platform) are fully CASL compliant.

The best way to start is by contacting our team or requesting a quote. We’ll set up a brief consultation to understand your goals and help you decide if a Connected, Conventional, or Transactional solution is the right fit for you.

We have detailed guides in our Resources section! For design, we almost always prefer a print-ready PDF with appropriate bleeds. For data, we typically work with secure CSV, TXT, or Excel files. Please see our Design File Specifications for more details.

We are firm believers in measurable marketing. For conventional campaigns, we can help you implement tracking mechanisms like unique promo codes, dedicated phone numbers, or personalized URLs (PURLs). For our Connected Solutions, tracking is built-in, with new dashboards available to measure delivery and response in near real-time.